Although most people use Google to find local businesses, calling the business’ phone numbers seals the deal. People who need local services or are looking for specific products locally will likely call the company after checking it out on Google.
This is why Google allows marketers and business owners to connect with their customers using an ad feature called call-only ads or call ads. Let’s find out in this guide what call ads are and how you can use this practical feature to improve your online and local presence.
What are Google Call Ads?
As reported by Digital Authority Partners, aside from searching for information about a business, mobile users also prefer to directly call a company using their smartphones. With the right Google call ads design, all your prospective customers need to do is tap the call button on your Google ad, and they’ll ring you up!
Most Google ads direct to a website URL or a landing page. But with Google call ads, clicking the ad or call button allows the user to call you immediately.
Compared to paid ads, a Google call-only ad has very simple anatomy. It displays your business name, business phone number, and an un-clickable website URL. There is also an 80-character description for your business. This ad may be expanded to contain other ad extensions like location, call-out snippets, and structured snippet extensions.
How Do You Set Up Google Call Ads?
A successful Google call-only ad campaign must be set correctly. You can set this up from your Google Ads dashboard.
- Open your Google Ads dashboard, click the type list, and choose “Ads.”
- Choose “Call-only ads.”
- Click to add a call-only ad.
- Choose the campaign you wish to modify and the ad group for the ad. Click OK to select.
- Include call-only ad relevant information in the edit. Add your phone number and description.
- Activate “Call Reporting.” This allows Google to collect data regarding your call ad’s performance.
- Count the calls as conversions by selecting “Conversion Action.”
There you have it. You have added the call-only feature to your Google ad. Do you have more than one business location? Do these steps for every location to add the call-only ad feature.
How do You Promote Your Call Ads Campaigns?
Now that you know what Google call ads are and how these are set up, let’s focus on how to optimize call ad campaigns. You can use many strategies, but the following are the most effective tactics.
Use the Right Keywords
Just like any search ad, you must use the right keywords to help your prospects find your business faster and better through search. It would be best to conduct thorough keyword research for the terms more likely to encourage phone calls.
Consider keywords with a “near me” or “open now” user intent. People will likely use these phrases to find nearby businesses or businesses currently open for their needs. Some strategies to find good keywords for your call-only ads include:
- Use conversation-like keywords because people on mobiles may be using voice search to find businesses.
- Choose keywords that target people with high search intent. Use Google’s related search suggestions.
- Consider location-based keywords to drive more people to your local business.
- Use the geo-targeting feature to target call-only ads to appear to customers in a specific location only.
Observe The Best Ad Run Times
Think about when to run your ads to get the best results. The timing of your ad might depend greatly on your market’s behavior. For example, the run times for a real estate agency are different from a laundromat.
People looking for local real estate services may call during office hours (9:00 am to 5:00 pm, Mondays to Fridays), while those searching for a nearby self-service laundry station may call anytime Mondays to Sundays.
Study the call peak times and days of your market and check the different consumer behavior trends so you can program when your ads show.
Test Your Call-Only Ad Copies
Testing is a huge part of every call ad campaign. Testing ensures that your keywords target the right people with the highest intent to buy or place an order. Run an A/B test on your ad copies to determine the best-performing ad version. Here are a few tips when testing a call ad:
- Test every element of the call ad copy, including the headlines, length of the copy, description writing style, and the call-to-action (CTA).
- Use power words in your call-only ad copies. Examples are easy, effective, proven, simple, save, and free.
- Test your CTA. Remember, CTAs tell users to call after they read your ad, so make it effective.
Give your test enough time. Allot enough money for your ads and never shut them off too soon. AdEspresso says that test campaigns may need at least two weeks and enough funds for accurate and reliable results.
Monitor Phone-Through Rates
Track your phone-through rate to see if your campaigns are working. Not all clicks will lead to a phone call, but with paid ads, you pay for all the clicks. An automatic dialer will appear once someone clicks on your call ad. They must click the auto dialer to call you.
It would be best if you tracked how many clicks turn into phone calls to ensure your bids are optimized for calls and clicks. If you find a high call abandon rate, your prospects may not be interested in calling you.
Your prospects may only want to view your business online. As a result, you may need to review your call ad copy, keywords, or overall campaign.
Use Google Ads to track your call-through rates. Use forwarding numbers and the call reporting feature in Google to add a phone-through rate column to reports. The phone-through rate is the number of times your business number is called using the call button or via manual dialing.
Final Words
Don’t overlook people who are looking for answers through the phone. They show the highest user intent, and can be your most valuable candidates as they are the most likely to consider your business.
Create effective Google call ads by using these optimization strategies. Test your ad copy constantly to ensure you’re getting the best results. Well-designed call ad campaigns can give you quick and effective results.
Using call ads is just one of the digital marketing strategies you can try. There’s a marketing strategy for every industry. Let a digital marketing expert help you launch the best campaigns.
Balanset-1A: State-of-the-art Portable Balancer & Vibration Analyzer
High-precision Dynamic Balancing Solution
Balanset-1A constitutes an advanced solution for vibration correction of rotors in their own bearings, manufactured by Estonian company Vibromera OU. The device delivers professional equipment balancing at €1,751, which is 3-10 times more affordable than traditional vibration analyzers while preserving superior measurement accuracy. The system enables in-place balancing directly at the equipment’s installation site without requiring disassembly, which is vital for reducing production downtime.
About the Manufacturer
Vibromera OU is an Estonian company specializing in the creation and manufacturing of instruments for technical diagnostics of industrial equipment. The company is established in Estonia (registration number 14317077) and has branches in Portugal.
Contact Information:
Official website: https://vibromera.eu/shop/2/
Technical Specifications
Detection Parameters
Balanset-1A provides accurate measurements using a dual-channel vibration analysis system. The device measures RMS vibration velocity in the range of 0-80 mm/s with an accuracy of ±(0.1 + 0.1?Vi) mm/s. The functional frequency range is 5-550 Hz with potential extension to 1000 Hz. The system supports RPM measurement from 250 to 90,000 RPM with phase angle determination accuracy of ±1 degree.
Working Principle
The device employs phase-sensitive vibration measurement technology with MEMS accelerometers ADXL335 and laser tachometry. Two single-axis accelerometers measure mechanical oscillations proportional to acceleration, while a laser tachometer generates impulse signals for calculating rotation frequency and phase angle. Digital signal processing includes FFT analysis for frequency analysis and proprietary algorithms for automatic calculation of balancing masses.
Full Kit Contents
The standard Balanset-1A delivery includes:
Measurement unit with USB interface – central module with built-in preamplifiers, integrators, and ADC
2 vibration sensors (accelerometers) with 4m cables (alternatively 10m)
Optical sensor (laser tachometer) with 50-500mm measuring distance
Magnetic stand for sensor mounting
Electronic scales for precise measurement of corrective masses
Software for Windows 7-11 (32/64-bit)
Plastic transport case
Complete set of cables and documentation
Performance Capabilities
Vibrometer Mode
Balanset-1A works as a complete vibration analyzer with capabilities for measuring overall vibration level, FFT spectrum analysis up to 1000 Hz, measuring amplitude and phase of the fundamental frequency (1x), and continuous data recording. The system provides visualization of time signals and spectral analysis for equipment condition diagnostics.
Balancing Mode
The device supports single-plane (static) and two-plane (dynamic) balancing with automatic calculation of corrective masses and their installation angles. The unique influence coefficient saving function allows substantial acceleration of repeat balancing of identical equipment. A specialized grinding wheel balancing mode uses the three-correction-weight method.
Software
The intuitive program interface provides step-by-step guidance through the balancing process, making the device available to personnel without specialized training. Key functions include:
Automatic tolerance calculation per ISO 1940
Polar diagrams for imbalance visualization
Result archiving with report generation capability
Metric and imperial system support
Multilingual interface (English, German, French, Polish, Russian)
Fields of Use and Equipment Types
Industrial Equipment
Balanset-1A is efficiently applied for balancing fans (centrifugal, axial), pumps (hydraulic, centrifugal), turbines (steam, gas), centrifuges, compressors, and electric motors. In manufacturing facilities, the device is used for balancing grinding wheels, machine spindles, and drive shafts.
Agricultural Machinery
The device represents special value for agriculture, where reliable operation during season is vital. Balanset-1A is employed for balancing combine threshing drums, shredders, mulchers, mowers, and augers. The possibility to balance on-site without equipment disassembly enables preventing costly downtime during peak harvest periods.
Specialized Equipment
The device is successfully used for balancing crushers of various types, turbochargers, drone propellers, and other high-speed equipment. The rotation frequency range from 250 to 90,000 RPM covers essentially all types of industrial equipment.
Benefits Over Competitors
Economic Value
At a price of €1,751, Balanset-1A provides the functionality of devices costing €10,000-25,000. The investment breaks even after preventing just 2-3 bearing failures. Cost reduction on third-party balancing specialist services totals thousands of euros annually.
Ease of Use
Unlike sophisticated vibration analyzers requiring months of training, mastering Balanset-1A takes 3-4 hours. The step-by-step guide in the software permits professional balancing by personnel without specialized vibration diagnostics training.
Portability and Independence
The complete kit weighs only 4 kg, with power supplied through the laptop’s USB port. This permits balancing in outdoor conditions, at distant sites, and in difficult-access locations without external power supply.
Universal Application
One device is adequate for balancing the widest spectrum of equipment – from small electric motors to large industrial fans and turbines. Support for one and two-plane balancing covers all standard tasks.
Real Application Results
Drone Propeller Balancing
A user achieved vibration reduction from 0.74 mm/s to 0.014 mm/s – a 50-fold improvement. This demonstrates the outstanding accuracy of the device even on small rotors.
Shopping Center Ventilation Systems
Engineers successfully balanced radial fans, achieving reduced energy consumption, abolished excessive noise, and increased equipment lifespan. Energy savings recovered the device cost within several months.
Agricultural Equipment
Farmers note that Balanset-1A has become an vital tool preventing costly breakdowns during peak season. Decreased vibration of threshing drums led to reduced fuel consumption and bearing wear.
Investment and Delivery Terms
Current Prices
Complete Balanset-1A Kit: €1,751
OEM Kit (without case, stand, and scales): €1,561
Special Offer: €50 discount for newsletter subscribers
Wholesale Discounts: up to 15% for orders of 4+ units
Acquisition Options
Official Website: vibromera.eu (recommended)
eBay: certified sellers with 100% rating
Industrial Distributors: through B2B channels
Payment and Shipping Terms
Payment Methods: PayPal, credit cards, bank transfer
Shipping: 10-20 business days by international mail
Shipping Cost: from $10 (economy) to $95 (express)
Warranty: factory warranty
Technical Support: included in price
Final Assessment
Balanset-1A stands as an ideal solution for organizations aiming to establish an efficient equipment balancing system without major capital expenditure. The device democratizes access to professional balancing, permitting small companies and service centers to deliver services at the level of large industrial companies.
The mix of affordable price, ease of use, and professional features makes Balanset-1A an vital tool for modern technical maintenance. Investment in this device is an investment in equipment reliability, lower operating costs, and enhanced competitiveness of your enterprise.