Customer service training videos is not only limited to sales professionals. While it may be not be under this specific label, almost every business conducts some form of customer service – be it to consumers, other businesses, students or industry professionals.
The first step in creating first-class customer service often lies in the quality of your business training. This training can be delivered via face-to-face sessions or a series of online/virtual modules and explainers. Whichever route you take, high-quality video content is an excellent way to convey messaging and equip your staff will all the insights they need.
With this in mind, let’s begin with a quick recap of why customer service training videos are so vital.
The Value of Customer Service Training-
Business is a highly competitive world and keeping your customers happy isn’t always an easy feat. However, the more time and effort you place in in customer service, the higher the reward. Overall, five key benefits of enhanced customer service training include.
- Improving employee skills
- More engaged and active staff
- Upskilling
- Enhancing the customer experience
- More returns and profits
How to Ensure Your Training Videos are Effective-
When executed correctly, training videos can create meaningful change and progression within your workforce. Customer service skills are naturally enhanced by real life experience, yet it is the core concepts and training that truly provide the backbone. For newer staff, induction and interactive training can make all the difference in those early days in the role.
In this space, you must deliver purposeful training content. Purposeful training involves clearly identifying goals, ensuring that employees understand its value and finally, outlining each person’s individual role. Without engagement, even the most insightful content may fall on deaf ears.
Videos with a palatable flow, on-time edits and high production value are sure to capture the attention of your workforce.
Creating Customised Content-
Sometimes, training videos are suitable across the board and can be applied to various industries. This could relate to videos on workplace bullying, diversity training, OH&S, mental health awareness and more. On other occasions, you will need to create customised videos that are uniquely relevant to your industry.
In customer service, for instance, many similar principles will apply. However, each industry has their own set of challenges and conditions that require specific skills. A call centre worker will have an entirely different experience to someone working in hotel reception.
Some of the areas to consider for customisation are
- Relevant industry stats, research and case studies
- Branding that fits your field/industry
- Messaging and tone
- Expert industry opinions and feedback
Input from the Experts-
Not every company will have the expertise and resources to create their own customer service training videos. Quality productions require everything from the proper lighting and backdrop to clear voiceovers and precise editing. For this reason, many turn to corporate video production companies to create their training content.
Seasoned production directors and videographer can help you to create memorable videos of various kinds. Further, the spectrum of training videos has significantly expanded in recent years, increasing the need for regular explainers, workplace education, corporate training, customer service advice and more.
Interactive Training Videos-
While customer service training can occur in person or through interactive means, training videos are well-suited to either approach. Since more and more companies have moved to remote working arrangements, the need for the interactive side has changed dramatically.
So, what features make for engaging interactive training videos?
- Speaking directly to the audience
- Tight editing and clear text
- High production value
- A well thought out structure
- Space for collaboration and inclusion
Be Creative-
If you have already reached out to a production company by this point, they may make suggestions and provide pathways for interactive content creation. However, you can also provide your own suggestions and bring them to the table. Common interactive methods that result in engagement are games and shared experiences. While you might associate this with face-to-face training, videos could be the perfect complement to these sessions.
For a remote workforce, the interactive experience is crucial. Still, videos that promote an enjoyable shared or one-on-one experience remain crucial. Even via Zoom, GoogleMeet or WebX, employees can still share great customer service experiences, biggest customer service challenges and their funniest customer service stories.
The Psychology of Video-
Over recent years, it is hard to deny the growing prevalence of video content. From streaming to social media, TV, and smart phones, we are constantly exposed to visuals – While many learn better from written stimuli, a large majority retain information most effectively when exposed to videos. As a result, there is a significant chance that your customer service staff are in the same boat.
The most important factor here is quality. With the increased amount of daily video content on the market, attention spans have become shorter and more inclined to gravitate toward high-quality visuals. Therefore, it may be worth investing in the necessary equipment or partnering with a production company.
Research Similar Examples-
Information gathered at this phase can then be used during your discussions with the production company or videographer. Of course, they will likely bring a variety of concepts and ideas to the table, and you can collectively find the perfect middle ground.
Arrange a Free Consultation-
Free consultations are an excellent way to gauge a production companies on various fronts. Keys factors to look for include track record, experience, pricing, style, location and finally, versatility. Some companies will perform production services for marketing content, while others also offer specialise in customer service training videos.
Whichever you take, we wish you the best!
Also Read out Shipping to Amazon FBA Rapid Express Freight