In 2023, the significance of SEO (search engine optimization) is no longer a secret. The fact that around 68 percent of online experiences begin with a search engine query is enough proof of SEO’s indispensable prowess and relevance. There are various marketing channels that make up SEO, from on-page optimization, voice search optimization, social media marketing, and more. However, a rather unsung hero of SEO is link building. What is it all about, let us find out!
What is Link Building in SEO?
In simple words, we can understand link building as the process of getting other sites to hyperlink to your website. Link building is the process of purposefully and expertly raising your website’s backlink count. Some of the most popular link-building strategies include:
- Content marketing
- Email outreach
- Broken link building
- Unlinked brand mentions
Importance of Link Building in SEO
In extremely competitive markets, link building’s importance in search engine optimization (EO) cannot be overstated. When combined with a robust technical SEO bedrock, phenomenal on-page SEO, excellent content, and a seamless user experience, link building can be a super effective technique to get organic traffic for your business’s online presence.
Of course, organic link building can be a very difficult, tedious, and time-consuming mechanism. But, the ultimate outcome is worth every effort. The more high-quality backlinks a page has, the higher it will rank. Google and other search engines regard backlinks as a ‘vote of confidence.’ So, every vote implies that your website and content are valuable, credible, and useful.
Strategies of Link Building
- Ask for Links
Asking for links simply means actively contacting other websites and convincing them to link your website. You can ask them to link blog posts, eBooks, visual assets, case studies and more.
- Add Links
Another link-building strategy is going to another website and manually adding your link. Social media accounts, company directories, blog comments, online forums, individual user profiles, and many more can all have links manually added. It is noteworthy to remember that manually adding SEO links is one of the easiest but least effective techniques of back-linking. Such links imply that you are endorsing yourself and this is not what Google’s algorithm is looking for.
- Earn Links
When you earn links, it means that other sites automatically link to your site without you even asking. It is the most effective back-linking strategy and a rather feasible way to do so is by creating top-quality content. Some of content that other sites tend to link to are:
- Visual assets like infographics, charts, diagrams, etc
- Original research and data
- Online tools and calculators
- In-depth guides
- Tutorials and more
You’re welcome – this is your overview of link building and why it is a worthy SEO technique. The best expert inbound link building services are those that cater to your unique requirements by including these techniques and ensure that the business’ site gets high-quality links.