HubSpot Review – What Are the Features of HubSpot?

We will cover HubSpot’s email capabilities, social media integrations, and reporting capabilities in this HubSpot review. The article will also look at the account-based marketing tool. 

Read on to learn more! This HubSpot review is an excellent resource for all of your marketing needs. There are several great features to choose from! Check out these tips and tricks! Getting Started with HubSpot

HubSpot’s Email Offering:

If you’ve ever wanted to use a tool that can track your email campaigns, HubSpot’s email offering is the one for you. The platform’s dashboard displays metrics related to your email campaign, such as open rates, click-through rates, and the percentage of lost contacts. It also provides insight into your website visitors’ social profiles and website page views. In addition, it shows you whether you’ve gotten any new leads from your email campaigns.

In addition to email marketing automation, HubSpot’s email offering also helps you segment your contact list. You can filter contacts by criteria such as date of sign-up, company, and last activity. With this feature, you can make more targeted emails and track which ones are converting the best. 

The built-in optimization tools allow you to track your email performance and recommend times when you should send it. For instance, if you’re sending an email to a list of prospects, you can use an email template that’s tailored to your prospects.

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Its Social Media Integrations:

The HubSpot social media tool is easy to use and allows for social media monitoring, scheduling, and optimization. It does not allow you to view different platforms’ feeds, however. However, this limitation is quickly alleviated by other social media management tools such as Hootsuite. Here are a few of those integrations:

Sprout Social integrates seamlessly with HubSpot to manage publishing across social media channels. Its intuitive scheduling and publishing tools let you plan your publishing strategy and maintain oversight from one central location. This tool also offers a visual representation of your social media presence. With HubSpot’s social media integrations, you can post to your Twitter and Facebook accounts immediately or schedule posts at a later time. You can even set up custom publishing schedules with the help of HubSpot’s Marketing Hub.

As with any social media tool, you can also create schedules and manage your social media accounts from one place. It has an interface for scheduling and editing posts, and it even includes tools to add emojis and mentions. 

The interface lets you select which campaigns to manage and add tags to other accounts. It even lets you manage character counts and accounts for shortened URLs. While most social media management tools don’t have a direct integration with HubSpot, this one offers a few unique features of HubSpot that help you get the most out of your social media presence.

It’s Reporting Capabilities:

While many companies struggle to come up with detailed reports, HubSpot’s reporting features make this an easy process. Not only can you see your content’s performance in a dashboard, you can create custom reports to answer more specific questions about its impact. 

Other reporting features of HubSpot include Companies Reports and Contacts Reports, which allow you to analyze specific information about contacts and companies. 

Reporting capabilities are essential for sales leaders. Without easy access to data and analytics, they struggle to answer simple questions. With HubSpot’s customizable reporting capabilities, sales managers can view key metrics and insights in real time. For example, you can view your sales forecasts and see how your reps are performing, which can be a big help in coaching them and making effective decisions. 

It’s Account-based Marketing Tool:

If you’re considering a new tool for your inbound marketing campaign, you might want to check out the account-based marketing feature set offered by HubSpot. These tools combine the best aspects of the existing HubSpot features to create a one-stop-shop for your account-based sales teams. As a gold partner of HubSpot, I’m excited to see how this tool will help your team grow.

Once you have chosen a targeted audience, the account-based marketing tool in HubSpot gives you a bird’s eye view of your progress. By viewing the contact list based on ABM properties, you can target the right leads and optimize your reach-out efforts. Moreover, you can create lists of your own or get recommendations from HubSpot.

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