Chatbot for Real Estate Agents: Discover 8 Possibilities of Use!


The service in real estate requires a series of care so that it is possible to generate value for customers. You need to be agile and focused on converting each person into buyers or renters. Thus, to achieve this goal, companies need specific and intelligent solutions, such as the chatbot for real estate agents.

With this system, companies in the sector can automate their efforts and obtain information organization. In this way, it is possible to compete better with other companies and ensure success in the market, in addition to meeting the demands of digital transformation consumers.

The use of chatbots in the real estate sector is one of the great highlights of our times. Companies and property projects such as  that use this tool are increasingly achieving results. Follow the rest of this post and learn how to use this tool to leverage your business too!

The use of chatbots in the real estate sector is one of the great highlights of our times. Companies and property projects such as  that use this tool are increasingly achieving results. Follow the rest of this post and learn how to use this tool to leverage your business too!

How does the use of chatbots impact real estate results?

In this topic, we will discuss the positive impacts of using chatbots for real estate companies and why they adopt this solution.

Lead Information and Qualification:

The first important advantage is the improvement in lead qualification and the sharing of information needed in customer service. Chatbots act as available assistants to assist people in finding a property with a good offer. In addition, they are a powerful tool to prepare people to make a purchase decision.

If you get in touch without being prepared to buy or rent, for example, the bot can be used to nurture that lead and finally help you decide on a property. By sending useful information and constantly generating value, you can ensure that the person becomes more interested in your properties and real estate.

Increased Sales:

Overall, using chatbots in this sector implies a considerable increase in sales. With the ease of contact and availability 24 hours a day, interested people who enter your site are served or receive the necessary information they need faster, which speeds up the decision to visit the property or even buy it, in addition to having less chance of her going looking for a property on the competitor’s website.

Report Visibility:

Chatbots are systems that generate data about their use and context. Therefore, another beneficial impact is the ability to manage reports on service, system performance and the number of people who make contact. It is possible to accurately manage the leads and understand the conversions achieved, in addition to understanding if the programmed text is performing in the best possible way.

Reputation Improvement:

Those who use bots to optimize service can stand out in the market. Currently, as robots are a market sensation, people tend to value companies that implement this tool correctly, that is, to benefit customers and that speed up service. As reputation improves, the brand name is valued, and new business is easily accomplished.

Relationship Maintenance:

In addition to being a great solution for specific conversations and interactions, chatbots are very good at developing company relationships with their customers. It helps to ensure frequent and stable contact that produces good results for both, with the sale and use of the property a natural result. In addition, it is possible to add more useful information to the customer’s knowledge of nutrition, which we commented on above.

High Availability:

One of the biggest highlights of bots is, without a doubt, availability. They consist of systems that work around the clock, 24 hours a day, with no problems or distractions. Thus, they are always present to solve doubts, save contacts or allow the opening of a negotiation process.

All this, with a reduced waiting time — is one of the most relevant indicators when analyzing customer service. This cooperates with what we’ve already talked about: more sales, a better reputation and developing a relationship based on mutual value.


Another important feature, which generates a good impact, is personalization. Chatbots can talk to several people at the same time while maintaining the care and quality of each interaction. In addition, the system has the ability to customize the approach to the customer, whether changing the way of communicating or presenting different offers or proposals.

The smarter the chatbot, the more personalization it guarantees. In software that can learn from each conversation, the system stands out for customizing a lot, even small details to optimize interaction and generate value in order to win people over.

Personalizing is very important, as customers are increasingly demanding and demand this type of attitude. As they always have many options, they can choose the ideal real estate company and carefully evaluate the generation of value specific to their problems and needs.

Cost Reduction:

The cost reduction stems from the automation that the chatbot proposes. By deploying a bot for service, management can dispense with the need for specific employees for this task, taking advantage of the existing ones for more important functions. In addition, implementing a bot is achieving the ability to serve multiple people in different contexts, in less time, in addition to not losing service outside business hours, at an affordable price.

User Trust:

Another key factor: chatbots are useful for gaining credibility with users. With an attentive, accurate, always available and personalized approach, clients begin to place greater trust in the brand and understand that the real estate agency is the right place to purchase the property.

Integration with Other Systems:

The integration with other systems that the company already uses contributes to the creation of a robust technological ecosystem. The bot can communicate seamlessly with management, sales, financial systems and other real estate control applications. That is, it can integrate the data received with the real estate CRM, with an ERP or with systems focused on data analysis, such as BI (Business Intelligence), keeping all information centralized in a single tool.

What are the Possibilities of Use in Real Estate?

As already mentioned, there are several ways to put into practice the adoption of a chatbot for real estate. The possibilities are numerous, and they continue to expand, depending on the conditions and context of each company. In this topic, we will show you some of the main uses:

1. Content Creation:

One of the possibilities is the implementation of a chatbot that disseminates important content. In this sense, the software is applied to disseminate useful information and nurture users in order to guarantee the qualification of leads and facilitate the negotiation of properties.

It helps to create value with content and generate relevant knowledge that precedes the moment of purchase or lease. An interesting example of this is the use of bots to promote e-books or articles with important information for those looking to buy a property. It is an interactive strategy to allow people to solve their doubts and understand how to carry out the necessary processes.

2. Segmentation of Customers into Groups:

Another common use is to segment customers. In this way, you can communicate effectively with each group and present offers tailored to the needs of each one. The bot can help classify leads according to their level of readiness for the final decision, with the “coolest” ones being fed with useful information before receiving real estate offers.

This functionality is extremely interesting as it allows for greater knowledge about users and more efficient communication within the company, with better decisions. That way, fewer opportunities are lost with the right approach. So, cooler contacts won’t be stunned by very direct actions, and warmer ones won’t face delays in buying or leasing.

3. Information Filtering:

If the client wants to, he can use the bot as an assistant to discover properties available in a given area and the information related to them, such as neighborhood, number of rooms, leisure area, etc. In addition, it is possible to develop an even more interactive and personalized visualization through the filters.

The user can visualize the most or least sold neighborhoods, those with the cheapest properties, etc. You can select options by region of the city, by the number of rooms, and by additional features, among other aspects.

In this sense, the assistant works like a website filter, only in the comfort of a personal conversation and with automation actively helping users.

4. Financing Simulation:

In case of doubtful customers, the bot can also help with financing simulation. It is feasible to check the business conditions, interests and instalments according to the customer’s profile. All this, in a very simple way in the middle of the conversation, avoids the need for the customer to open another page and fill out different forms. Simulation becomes more fun and engaging.

5. Follow-Up:

Follow-up is an important action that sales and marketing teams perform with their contacts. Once the customer has interacted with the company and shown interest, it is possible to use chatbots to send a new message and remind that person about your real estate and the great offers for them.

The relevant aspect of using bots for this type of strategy is that they don’t forget the commitment, and they don’t even get distracted. If they are programmed to carry out a follow-up, they will be able to do so without major problems, which guarantees more conversion and sales results for the company.

6. Scheduling Visits:

Usually, the scheduling of visits is done by an assistant, according to the availability of the people involved. A major highlight of current industry technology is the use of bots for this function, too. The system collects all the data, asks the questions it needs and, finally, marks a specific day with a global record so that there is no forgetting.

In specific cases, it is also possible to configure the software to remind the user about his appointment and the details of the visited place. Adopting chatbots for this task implies fewer mistakes and lost business opportunities.

7. Satisfaction Surveys:

It is also interesting to implement bots to conduct satisfaction surveys. After the service itself or other customer interactions with the real estate agency, the system asks the user questions and manages to collect data about the user’s experience. With the numbers in hand, important decisions can be made to optimize the relationship and service.

This is a rather repetitive task that needs to be done at the right time. Therefore, it is essential to have the support of a bot to obtain accuracy and efficiency in these searches, which are so necessary for management focused on data and improvements.

8. Complement the Brokers’ Work:

Overall, the most repetitive work that needs to be done at any time of the day can be passed as a function to chatbots. Thus, they act as an auxiliary, a complement to the work of brokers.

That is, at specific times, when the client is closer to closing, the bot can trigger a collaborator for a human contact, which deals with the most relevant issues of the negotiation. But here, it is important to emphasize: that the bot does not replace professionals. It only helps them. It is an assistant for the customer and also for the people of the company. Keeping in view the significance of how bots work, the  has utilized this technology to enhance the outreach of its properties to the masses in and out of the country.

What to Consider When Hiring?

If you understand all the advantages we’ve talked about so far, you must be considering hiring a chatbot, right? But what do you need to analyze at this stage? These are the tips that we will see below:

Identify the Needs:

First, make a complete diagnosis of your company and its real needs. This study is essential to find out what you need and to correctly implement the chat system. Understand what features your company needs, what level of bot intelligence and customization is required, and other issues.

Look for a Specialized Company:

With the first step already consolidated, proceed to choose a specialized company. After all, this is an easier and cheaper option than creating a bot from scratch. At this point, the important thing is to know which criteria to use to choose a partnership.

Think about the quality of the system, the ease of the interface, the completeness of the system, the level of intelligence and the ability to integrate and customize according to what you need. In other words, it is important to choose a company that meets the requirements established in the diagnostic phase.

Understand All Conditions:

Finally, to hire, you need to get in touch with the chosen company and understand all the conditions to start the implementation process. This phase requires some care so that the system is integrated into the day-to-day and assumes the necessary functions without problems.

At this point, you must choose the working environments of the bot well, whether it will be on a specific page of your website or on several, if it will also be present on social media, etc. In addition, it is essential to work on the company’s culture so that everyone adapts well to this tool and so that the real estate company, in fact, reaps all the benefits that this solution can bring.

As we have seen, the real estate chatbot is a very relevant trend these days. The system can be used to resolve queries, filter properties, schedule visits, follow up and perform other functions. With its use, companies guarantee more sales, better conversions, cost reduction, information organization and integration with other systems. There are several advantages, right?

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